The Future of B2B Digital
Marketing
Unlocking sustainable growth in an era of AI integration and privacy-first data strategies. Navigate the shifting landscape with data-backed insights.
Who This Is For
Strategically crafted for professionals steering the digital evolution of mid-
market and enterprise firms.
Marketing Leaders
CMOs and VPs looking to align digital performance with high-level business objectives and quarterly growth targets.
- Budget Optimization
- Team Performance Metrics
Strategy Directors
Professionals building long-term playbooks that integrate
cross-channel attribution and account-based marketing.
- ABM Frameworks
- Tech-Stack Integration
Inside the 45-Page Guide
Generative AI Strategy
How to deploy AI for content scale without sacrificing brand authority or search
visibility.
Privacy-First Tracking
Navigating the cookie-less future with server-side GTM and first-party data capture
techniques.
Advanced ABM Tactics
New frameworks for identifying and engaging high-intent accounts before they enter
the funnel.
Conversion Attribution
Ditch last-click. Learn how to map complex B2B buyer journeys across 12+ monthly
touchpoints.
2025 Growth Benchmarks
Exclusive data on average CPL and CAC across SaaS, Fintech, and Manufacturing
sectors.
Trending Insights at Eva Event Tech
Certification
Real results from organizations that unified their event lifecycle on Salesforce.
Webinar
Earn your continuing education credits with our exclusive, CMP-accredited masterclasses designed to help you master AI-assisted workflows, maximize event ROI, and scale your Salesforce environment.
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How a Healthcare Association Increased Non-Dues Revenue with EVA Event Tech
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Attendee Experience Guide: Best Practices for Audience Engagement and Retention
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Top Event Tech Trends in 2026: Designing Experiences with Purpose
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How One of America’s Fastest-Growing Non-Profit Organizations Streamlined Event Check-Ins and Enhanced Attendee Experience with EVA Check-In App
Questions?
We have got the answers
What makes EVA Event Tech a truly Salesforce-native platform for hybrid events?
Unlike external platforms that rely on fragile APIs to bridge two separate systems, EVA Event Tech is built directly on the Salesforce architecture. This means physical and virtual attendance records live together in your secure cloud environment, updating your CRM records instantly.
How does the platform handle ticket pricing and tracks for hybrid audiences?
The registration builder lets meeting planners create customized ticket rules, paths, and payment structures for in-person, digital-only, or VIP all-access passes, feeding everything straight into your Salesforce financial objects.
Can we stream virtual sessions while managing on-site badge printing simultaneously?
Yes. Because the backend is perfectly unified, your on-ground event teams can print wireless badges for arriving guests while your digital production team broadcasts live video feeds to remote attendees through the exact same dashboard.
How does the hybrid lead capture module benefit our event's exhibitors?
EVA Event Tech for hybrid events helps sponsors capture data from physical booth visitors using mobile QR scanning, while simultaneously logging digital clicks and downloads from online attendees straight into your central CRM framework.
What happens to virtual attendees if the on-site venue loses internet connection?
Your digital broadcast is protected. Because our streaming infrastructure runs on enterprise-grade AWS cloud architecture, remote attendees will experience uninterrupted access to your streams even if the physical venue faces a local network drop.
Can we view combined analytics for both physical and virtual crowds in one report?
Absolutely. The platform utilizes native CRM dashboards to consolidate physical room headcounts, booth visits, video watch times, and digital downloads into a single, comprehensive hybrid ROI report.
Schedule a
Connect with Us
Prefer a dedicated slot to talk? Leave your details and our team will coordinate a meeting during the event.
Response time: Usually within 4 hours during event days.
events@summitcorp.com
Booth #422, Hall C