Modern B2B
Growth Strategies
1 CMP Credit Eligible
Earn continuing education credits recognized by the Events Industry Council.
Presented by Industry
Experts
Insights from senior strategists who have scaled Fortune 500 B2B departments.
What You Will Learn
AI-Driven Personalization
Master techniques for hyper- personalizing ABM campaigns at scale using predictive modeling and generative AI.
Pipeline Velocity Optimization
Identify and remove friction in your sales
cycle to increase conversion rates from
MQL to SQL by up to 40%.
High-Impact Attribution
Learn to build multi-touch attribution
models that prove ROI for long-cycle B2B
enterprise deals.
Content Authority Mapping
Strategize content pillars that establish thought leadership and shorten the executive consensus process.
Strategic Partnership Growth
Identify and remove friction in your sales
cycle to increase conversion rates from
MQL to SQL by up to 40%.
Revenue Operations (RevOps)
Learn to build multi-touch attribution
models that prove ROI for long-cycle B2B
enterprise deals.
The latest articles, blogs, and whitepapers for modern meeting planners.
Real results from organizations that unified their event lifecycle on Salesforce.
Earn your continuing education credits with our exclusive, CMP-accredited masterclasses designed to help you master AI-assisted workflows, maximize event ROI, and scale your Salesforce environment.
Secure Your Spot
Join 500+ senior marketing leaders for this
exclusive session. Registration closes 24 hours
before the event to ensure high-quality interactive
segments.
FEATURED SPEAKER
Dr. Elena Vance
VP of Growth, Global Systems