Case Study: Transforming Event Operations and Non-Profit Revenue with EVA’s Salesforce Registration Builder
Executive Summary
Non-profit organizations face tough challenges while managing large-scale national conferences. The major challenges include, maintaining clean records and multi-tiered registration experience. Among these organizations is one of America’s fastest-growing health advocacy associations that struggled with a fragmented event step-up. Its main concern was disconnected attendee sign-ups from their core Salesforce CRM.
By switching to EVA Event Tech Hub’s Salesforce Registration Builder, the association brought its entire registration ecosystem directly into Salesforce. They started to leverage a fully customizable registration form that smoothly integrated complex session add-ons. Furthermore, they also opted for fundraising donations and branded merchandise e-commerce into their registration form.
The Client
Healthcare | North America
The client is one of the leading national health non-profits. The organization is dedicated to medical research, public education, and patient advocacy. It serves over 50,000 active members, healthcare professionals, and volunteers. Further, the organization hosts a major multi-day annual scientific assembly. Not only that, it also hosts dozens of regional educational workshops and fundraising galas throughout North America.
Business Objective
The major goal of the association was to modernize their registration process. Alongside, they aimed to improve data accuracy, attendee experiences, and non-dues revenue generation.
Business Solution
o achieve these objectives, the organization implemented EVA's Salesforce Registration Builder. It helped association to create a fully integrated, Salesforce-native event registration ecosystem.
Built highly customizable registration forms that enabled branded and multi-track registration experiences.
Integrated session and workshop registration directly into the registration flow.
Added an in-line charitable donation experience that allowed attendees to contribute.
Implemented an integrated merchandise storefront that enabled attendees to purchase promotional items.
Established real-time synchronization between registration activities and Salesforce, ensuring attendee records were automatically updated.
Business Impact
The implementation delivered measurable improvements across event operations, attendee satisfaction, data management, and revenue generation.
85% reduction in registration form drop-offs that enhanced the event outcome.
More than $62,00 in additional non-dues revenue through integrated donations and merchandise products.
100% Real-time data synchronization through automatic sync within Salesforce ecosystem.
Reduced administrative effort while improving data accuracy across the organization.
Reduced the average registration times from 20 minutes to less than 5 minutes.
Generated over $38,000 additional funding for medical research initiatives.
Increased merchandise revenue by approximately $24,000 in merchandise sales.
Improved attendee satisfaction by contributing to a 96% session satisfaction rate.