How a Leading National Health Association Streamlined Event Operations with EVA Registration Builder
Engagement Overview
A premier North American health association representing over 40,000 medical professionals was struggling with an operational bottleneck. This was the result of constant reliance on a third-party event platform disconnected from their Salesforce CRM. With the increasing challenges that included disjointed member records, revenue leakages, and endless files caused countless loss of hours.
The time-consuming process started becoming frustrating for both attendees and the internal team. To solve this, the association opted for the EVA Registration Builder platform. The platform brought the entire registration architecture directly into Salesforce. This aided the association in eliminating data silos, enforcing real-time membership validation, and streamlining bookings.
Our Client
Healthcare | North America
A prominent North American healthcare association representing more than 40,000 physicians, researchers, healthcare practitioners, and clinical experts. The organization hosts a large annual scientific conference along with numerous regional events, educational programs, workshops, and leadership meetings throughout the year.
Business Objective
The primary goal was to improve event management operations by removing process inefficiencies. In addition to that, they also worked towards protecting event revenue, and creating a unified registration experience within Salesforce.
Business Solution
To meet these objectives, the organization implemented EVA Registration Builder. It helped them to establish a fully Salesforce-native registration ecosystem.
Built the entire registration process inside the Salesforce, allowing attendees, sessions, and payment details in one place.
Real-time attendee validation ensures eligible members receive the correct pricing while non-members are charged standard rates.
Configured dynamic forms that displayed relevant options, along with donations and merchandise product options.
Added conditional fields to collect required information and promoted their social media handles for better visibility.
Allowed hospitals and organizations to register multiple attendees under one primary booking via single payment transaction.
Empowered marketing and event teams to create, modify, and launch registration pages independently, all within the Salesforce ecosystem.
Delivered a responsive registration interface that worked efficiently across devices.
Consolidated registration activity, attendance history, profile updates, and transaction records into a single Salesforce repository.
Business Impact
The implementation delivered measurable improvements in event operations and generated immediate value during the first major conference cycle.
99.9% Reduction in Data Synchronization Delays
Registration and attendee data that previously took up to 48 hours to sync became available within seconds.
85% Reduction in Administrative Effort
The organization saved approximately 120 hours of manual work for every major event by eliminating spreadsheet transfers, manual uploads, and data reconciliation activities.
Revenue Protection Through Automated Validation
Real-time membership verification prevented misuse of discounted registration rates and helped recover revenue that had previously been lost through pricing inaccuracies.
28% Increase in Registration Completion Rates
A simplified and mobile-friendly registration process reduced abandonment rates and encouraged attendees to complete their registrations.
Higher Attendee Satisfaction and Faster Event Delivery
Satisfaction scores increased from 72% to 96%. In addition, event teams reduced page setup time from two weeks to less than two hours.