Need a Winning Event Strategy? Look at the Data!
What You Will Learn
Data Collection Methods
Master effective methods to collect, organize, and leverage actionable attendee data across all your events.
Marketing Impact Evaluation
Analyze data metrics to measure and boost attendee engagement, ROI, and long-term event growth.
Informed Decision-Making
Use data-driven insights to make smarter strategic choices that drive measurable success for future events.
Advanced Performance Analysis
Implement powerful data analysis techniques to uncover hidden growth areas and maximize event potential.
Practical Case Studies
Apply real-world case study strategies to turn complex event data into actionable planning steps.
Event Growth Strategy
Align your technology, marketing, and leadership teams around data-backed strategies for continuous event improvement.
The latest articles, blogs, and whitepapers for modern meeting planners.
Real results from organizations that unified their event lifecycle on Salesforce.
Earn your continuing education credits with our exclusive, CMP-accredited masterclasses designed to help you master AI-assisted workflows, maximize event ROI, and scale your Salesforce environment.
Access the Recording
Gain instant access to the full recording and downloadable resources. Watch at your own pace and discover actionable insights for your team.
WHAT'S INCLUDED
Includes instant video streaming, key summary insights, and actionable guides.