Optimizing Marketing ROI for
Global Tech
How a leading SaaS provider achieved exponential growth by restructuring
their multi-channel attribution model and lead scoring pipeline.
Business Problem
The Complexity of Scale
The client, a Tier-1 Global Technology firm, faced significant hurdles in tracking customer journeys across 14 markets. Their existing marketing operations were siloed, leading to redundant spend and inconsistent messaging.
- Inaccurate attribution causing 22% wastage in ad spend.
- Poor lead quality resulting in a 45% increase in Sales-to-Marketing friction.
- Disconnected data ecosystems across EMEA, APAC, and North America.
-$1.2M
ESTIMATED ANNUAL OPPORTUNITY LOSS
"We were flying blind across three continents,
guessing which campaigns actually drove revenue."
Our Strategy Implementation
A multi-phased approach to digital transformation and marketing
orchestration.
Unified Data Mesh
We built a centralized data warehouse that unified CRM, Ad-tech, and Web-analytics into a single source of truth.
AI Lead Scoring
Implementation of predictive
modeling to identify high-intent
accounts before they even entered
the funnel.
Dynamic Personalization
Real-time content delivery based on
the user's industry, role, and
historical engagement patterns.
The Modern Tech Stack
Snowflake
Tableau
Marketo
Salesforce
Python/ML
Google Ads
Quantifiable Success
Within 12 months of implementation, the client saw a paradigm
shift in their marketing efficiency and revenue contribution.
+40%
PIPELINE GROWTH
-32%
COST PER ACQUISITION
Trending Insights at Eva Event Tech
Certification
Real results from organizations that unified their event lifecycle on Salesforce.
Webinar
Earn your continuing education credits with our exclusive, CMP-accredited masterclasses designed to help you master AI-assisted workflows, maximize event ROI, and scale your Salesforce environment.
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How a Healthcare Association Increased Non-Dues Revenue with EVA Event Tech
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Attendee Experience Guide: Best Practices for Audience Engagement and Retention
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Top Event Tech Trends in 2026: Designing Experiences with Purpose
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How One of America’s Fastest-Growing Non-Profit Organizations Streamlined Event Check-Ins and Enhanced Attendee Experience with EVA Check-In App
Questions?
We have got the answers
What makes EVA Event Tech a truly Salesforce-native platform for hybrid events?
Unlike external platforms that rely on fragile APIs to bridge two separate systems, EVA Event Tech is built directly on the Salesforce architecture. This means physical and virtual attendance records live together in your secure cloud environment, updating your CRM records instantly.
How does the platform handle ticket pricing and tracks for hybrid audiences?
The registration builder lets meeting planners create customized ticket rules, paths, and payment structures for in-person, digital-only, or VIP all-access passes, feeding everything straight into your Salesforce financial objects.
Can we stream virtual sessions while managing on-site badge printing simultaneously?
Yes. Because the backend is perfectly unified, your on-ground event teams can print wireless badges for arriving guests while your digital production team broadcasts live video feeds to remote attendees through the exact same dashboard.
How does the hybrid lead capture module benefit our event's exhibitors?
EVA Event Tech for hybrid events helps sponsors capture data from physical booth visitors using mobile QR scanning, while simultaneously logging digital clicks and downloads from online attendees straight into your central CRM framework.
What happens to virtual attendees if the on-site venue loses internet connection?
Your digital broadcast is protected. Because our streaming infrastructure runs on enterprise-grade AWS cloud architecture, remote attendees will experience uninterrupted access to your streams even if the physical venue faces a local network drop.
Can we view combined analytics for both physical and virtual crowds in one report?
Absolutely. The platform utilizes native CRM dashboards to consolidate physical room headcounts, booth visits, video watch times, and digital downloads into a single, comprehensive hybrid ROI report.
Schedule a
Connect with Us
Prefer a dedicated slot to talk? Leave your details and our team will coordinate a meeting during the event.
Response time: Usually within 4 hours during event days.
events@summitcorp.com
Booth #422, Hall C